Nikki Frost, CVT, CVPM, SPHR, SHRM-SCP
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Nikki Frost, CVT, CVPM, SPHR, SHRM-SCP

Guest Blog

Veterinary recruiting, those two words that can spiral a Veterinarian into an instant state of migraine. There is a whole industry created simply for “Recruiting” yet for the Veterinary Industry little seems to work.  

What if you could harness all of the reasons you became a veterinarian, pursued the path to practice ownership and took the leap to open your own business doors?  I mean you got yourself this far. And you know for sure there are others like you. So how do you get the best of the best to join you? Join your team? Join your vision and your path?

I really believe Recruiting is simply bottling who you are and getting it in front of as many potential candidates as you possibly can.  If you truly know who you are, where you are going and how you are going to get there, others will want to too.

Vision

It may be hard to look past today and the challenges you have in front of you, being a business owner.  I promise this is worth it! To dream big is to allow others to be a part of what you want to accomplish.  They cannot be part of your vision if you don’t know what it is. And they really can’t if you don’t share it with them.

Example Veterinary Professional Ad Questions

Now let’s design an ad for you. Really this ad is going to be everything you want in your practice.  You are going to dig deep.

What are your 3 favorite inspirational quotes? Yes you can use google
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What are three of your strongest Core Values? (these are your fundamental beliefs)
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What are five of your best qualities? Come on you need to BRAG on yourself here
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What are your 3 biggest dreams for your practice?
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What three words/phrases do you expect your clients to use when speaking about not only you but also your business and your team?
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What are three of your favorite things about your community and/or location of your practice?
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What are three of your favorite hobbies in the geographical area of your practice?
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What three benefits speak to you?
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What are your top five MUSTs when it comes to standard of care?
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What are your top five MUSTs when it comes to your team?
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Bullet Points
Trust me, no one, not even you, want to read rambling boring paragraphs. Make it fun, and real. Bullet points speak to our skimming abilities and really rope you in.

Let’s get to Building

We start with these points to build your ad:

Title – don’t be boring!!! Or Traditional
(The teaser – your lead in text)

What you have:

A day in the life of:

This Job might be for you if:

Ideal Candidate Qualifications:

Perks

Contact – don’t forget to direct them with how to contact you make sure to use the contact method for YOUR ideal candidate

Dr. Cindy Barnes Recruiting Post Example:

The Best Emergency Veterinarian EVER

Prescott Area Pet Hospital is seeking an Emergency Veterinary to join our fast-paced and growing emergency animal hospital in Northern Arizona.

We offer an incredible benefits package and believe in creating an emotionally intelligent work environment with a positive work/life balance.

If you are a motivated, driven veterinarian that wants to not only love where you work with but also love where you live, don’t wait, contact us today.

What Prescott Area Pet Emergency Hospital has:

  • a fast-paced and growing emergency animal hospital in Northern Arizona.
  • a phenomenal team of aces who work as a unit, all helping one-another with anything and everything necessary to care for our incredible patients and their amazing pet parents.
  • an open mind for new ideas and methodologies.
  • the greatest climate in the country. Four gorgeous (mild) seasons; snow, sun, rain, and fall colors. Yes, in the Arizona Mountains!
  • Come work with us and you will not only love where you live, but love where you work!

A day in the life of our Emergency Veterinarian:

  • Meet with veterinarian coming off shift and complete patient rounds on the best patients
  • Offer support, advice and training to one, or a few, of our marvelous team members
  • Complete communications with client’s and area referring veterinarians
  • Provide input to our Technician Supervisors for team meeting topics. Our meetings are interactive, fun and super important to our culture and growth, we believe you can make them even better!
  • Direct your team to prepare treatment plans per your orders. Review completed medical records, and ensure records are complete at release of patient. Sounds fun, right?!
  • Recognize a team member’s super performance (we like public praise – handwritten notes are great too!)
  • Enjoy your opportunity to interact with our clients and focus on them and their four-legged fur baby

This is just a glimpse of what your day could look like with us… what are you waiting for?!

This Job might be for you if:

  • you enjoy challenges and opportunities to improve quality and function of work.  You love taking on difficult challenges and finding outside the box solutions. You don’t get frustrated easily.  If you don’t know the answer, you’ll dig until you find it.
  • you like helping people. You get a kick out of seeing members of your team having those AHA moments.  You are patient, level-headed and are cool under pressure.  You stay focused and nothing falls through the cracks on your watch.
  • you think on your feet.  You like learning new things and you can learn quickly.  When things change you know how to roll with the punches.
  • you are motivated and driven.
  • high regard for attention to detail

What the ideal candidate will offer:

  • experience working with emergency veterinary teams. Make sure we can see where you picked up your emergency veterinarian super powers somewhere in your resume or cover letter. Make sure your passion for learning, growth and development, in this incredible field, are also included somewhere in your resume or cover letter.
  • a passion for being a team player and flexing your veterinary muscles along with wearing your leadership hat.
  • a committed learner and teacher, ready to work our most challenging shifts.
  • experience in general surgery and in emergency practice. Special interests should be emphasized.
  • current DVM with ability to obtain Arizona license within 2 months of hire.

Just a few perks of joining our team:

We look forward to meeting you!

*make sure to include how to contact you and/or links to do so you don’t want to miss out on your perfect match!

What is up with this questionnaire?

What are your 3 favorite inspirational quotes?  Yes you can use google

  • Make sure to incorporate the words/phrases/language of your favorite quotes when describing each aspect of the job

What are three of your deepest Core Values? (these are your fundamental beliefs)

  • Make sure to drive these right into the heart of WHO this team member is

What are five of your best qualities? Come on you need to BRAG on yourself here

  • Your best qualities should really speak to your candidate.  Take these and insert them as descriptors.

What are your 3 biggest dreams for your practice?

  • Reach for the stars.  Make sure to really use this vision of where you are wanting to go.  Especially in the “this job might be for you…” section

What words do you expect your clients to use when speaking about not only you but your business and your team?

  • This is what you have and your ideal candidate.  Really make sure to get this engrained in your ad.

What are your favorite things about the community/location of your practice?

  • Yep!  Your teaser, “day in the life”, and also part of your perks

What are your favorite hobbies in/near your practice?

  • Also part of your teaser and your perks.

What benefits speak to you?

  • These will be important when you are developing your compensation package – yes this is a WHOLE package not just pay and dash of insurance.

What are your top 5 MUSTs when it comes to standard of care?

  • Think a day in the life

What are your top 5 MUSTs when it comes to your team?

  • Take the qualities for “a day in the life” and also “this job might be for you”

Please share your works of art!! Our consulting team would love to review your ad and provide free feedback and assistance to guide you on your way to your first candidates.

 

Sign Up Now!

See how Shepherd can help you transform your practice, save you time,
increase your profitability, and boost staff satisfaction!

*NO CREDIT CARD REQUIRED

5 Comments

  1. Marianne
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    This was very helpful. I am having to hire a veterinarian for the first time ever! Ads on AVMA have produced nothing. The clinic I own is small and the 20-25% charge of an official recruiter is beyond my budget. I decided to try recruiting “on my own”. I feel very fortunate to have found this via a google search. Thank you for sharing and giving hope.

    Reply
  2. Trevor Chalker
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    We are a unique small animal charity practice providing a Veterinary service mainly to those in our community who are in greatest financial need. We are based near Redruth in Cornwall with a small team of 10 employees and we require an additional 2 full time or part time Vets. Not looking to spend a fortune on this as we have already spent quite heavily trying to attract candidates over the last 9 months. can you help?

    Reply
    • Joy Furhman
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      Thanks for posting your question on our website.

      Many practices are having a challenging time finding veterinarians these days. Anecdotal research has shown that most veterinarians seeking employment are using Indeed and the AVMA or State VMA Veterinary Career Center – so these would be the best places to post the available position. Crafting a really creative advertisement that will catch the prospective employees’ attention is critical to getting responses.

      Since many associates value flexibility and reduced work schedules over compensation, you may consider this as a unique approach to attracting talent. If you are committed to having someone who is willing to work a full-time schedule, you will need to offer a very competitive compensation package that includes outstanding health benefits, paid time off and continuing education.

      Reply
  3. KevinTow
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    Take the steps necessary to first identify the best candidates in the marketplace and then to streamline your hiring process so those candidates stay engaged until you can successfully recruit them and hire them.
    By the way! The best essay writing service – https://www.easyessay.pro/

    Reply
  4. SannyLor
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    Make a more new posts please 🙂
    ___
    Sanny

    Reply

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